Category Archives: Business Communications

Before the television was invented, most products on grocery stores were generic products. You had “soap” and “toothpaste” and “cooking oil.” Once the television was invented, advertisers were slow to jump on board. Radio advertising worked for some brands, but … Continue reading →

If you want your website to get referrals, get people to come back and get people to buy, you need to make an emotional impact. Factual information on the web is useful for research, but not for making real connections. … Continue reading →

Don’t make the mistake of thinking you understand your customers or know what they want before you ask. Many of the world’s most successful companies get it wrong because they fail to ask. When Oreo cookies went to China, they … Continue reading →

Over the course of running a business, there are going to be many conversations that get procrastinated. These are conversations that you know you “should” have, but don’t. Perhaps you were a day late on a project and never apologized. … Continue reading →

One of the best ways to build customer empathy is through telling stories. Stories suck people in, keep people entertained and can help get your message across in a much more heartfelt way. When people listen to a story, they … Continue reading →